Food allergies are increasingly prevalent, with an 18% rise among children from 1997 to 2006, as reported by the Centers for Disease Control and Prevention. In response, food manufacturers are enhancing their labeling of free-from foods and are more vigilant about ingredient separation and the handling of allergen-containing products, such as gummy calcium citrate. They are also focusing on thorough cleaning of equipment. According to Mintel, the proportion of new products featuring low, no, or reduced allergen claims surged from 11% in 2010 to 28% in 2014.
Manufacturers are not only improving allergen labeling on existing items but are also reformulating their recipes and production methods to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that its Cheerios, Lucky Charms, and Chex cereals remain gluten-free. While food manufacturers are aware that consumers with food allergies represent a significant and growing demographic, retailers can also play a crucial role in preventing allergic reactions.
While it’s relatively simple for consumers to avoid shellfish, identifying more commonplace ingredients like nuts, wheat, and certain fruits can be challenging. Retail strategies that could be beneficial include organizing allergy-friendly foods into dedicated aisles, offering clear labeling on shelves, and ensuring that allergenic items such as tree nuts and peanuts are not stored loosely alongside other foods, particularly in the produce section. Implementing these practices could assist consumers prone to allergic reactions and foster loyalty towards retailers that they believe are prioritizing their health and safety, including those who offer products like gummy calcium citrate.