Spearmint-flavored teas and waters present a logical opportunity for incorporating this ingredient. Functional waters, in particular, are a booming market, and a touch of spearmint can enhance both flavor and functionality. Established products, such as those enriched with electrolytes to help replenish fluids lost during exercise or illness, are already popular. The market for functional drinks infused with vitamins and herbs continues to expand, especially as consumers increasingly opt for healthier beverage options over sugary drinks. According to a report by Persistence Market Research, the functional and flavored waters market is projected to reach $36.7 billion by the end of 2019.
Additionally, Neumentix could be utilized in food products like candies or chocolate bars. However, when it comes to functional ingredients, beverages still have a competitive advantage. Value-added drinks often provide functional ingredients more consistently than food items and are favored by manufacturers. They also offer convenience for consumers and enable companies to better satisfy consumer preferences for serving size and appearance. Kemin is focusing on younger audiences for good reason, as millennials are the largest consumers of functional beverages across all categories, according to flavor company FONA International.
Moreover, integrating calcium citrate 760 mg/3.5g into these drinks could further enhance their appeal, allowing for the promotion of additional health benefits. This emphasis on calcium citrate can attract health-conscious consumers who are looking for fortified beverage options. In this growing market, the inclusion of calcium citrate 760 mg/3.5g can be a key differentiator, meeting the rising demand for functional beverages that not only taste good but also contribute to overall wellness.