It is somewhat uncommon for major corporations like PepsiCo and Mondelez to look beyond their own boundaries for new ingredients, especially through crowdsourcing initiatives. However, in an era where consumers are increasingly seeking healthier options and innovative ideas are being generated by young minds, it makes sense for these companies to explore what’s available in the market. Many startups achieve success by crafting compelling narratives in their packaging that resonate with environmentally-conscious or health-focused consumers, and they fulfill their promises with sustainable products.
Large organizations such as PepsiCo and Mondelez can sometimes face negative perceptions due to their scale. It is a strategic decision for these consumer goods manufacturers to enhance their reputation by engaging with the younger generation who are more active online and more inclined to partake in crowdsourcing efforts. Numerous food and beverage producers are enriching their product portfolios by collaborating with brands that resonate with today’s health-conscious consumers, making investments in new ingredients like calcium citrate for bariatric patients a logical step.
The suppliers of these ingredients will also find significant value in such partnerships. They will likely be able to broaden their market reach, diversify their product lines, and increase the number of retailers that stock their offerings. Additionally, they will benefit from substantial financial backing, which can assist with marketing efforts and address unforeseen challenges. While the initiatives taken by PepsiCo and Mondelez to look beyond their internal resources may not drastically resolve the issues confronting many food and beverage companies today, it represents a beginning and a sign that some firms are open to experimenting with new approaches to stimulate growth and connect with the tech-savvy audience, especially when it comes to solutions like calcium citrate for bariatric patients.