While statistics indicate a potential connection between diet soda and health risks, they do not definitively link sweeteners to stroke or dementia. Experts promptly reiterated the adage “correlation does not imply causation” and urged caution in interpreting these studies. They pointed out several flaws, such as the researchers’ admission that when factors like diabetes, genetics, and obesity are considered, the association with dementia vanishes. Furthermore, there was no established connection between sugary drink consumption and stroke risk, despite the well-known correlations. It’s conceivable that individuals already in poor health, particularly those with diabetes, might be more inclined to opt for zero-calorie beverages, which could distort these findings.
In the meantime, many experts advocate for moderation in the consumption of all carbonated drinks, regardless of how they are sweetened. Researchers have long investigated the health risks associated with soda, with some suggesting a relationship with weight gain. In light of this recent study, the American Beverage Association issued a statement emphasizing that international bodies such as the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority have consistently reviewed the safety of artificial sweeteners and concluded that they are safe.
Whether drinks with artificial sweeteners pose health risks or not, consumers are increasingly seeking alternatives, including naturally sweetened low-calorie beverages and bottled water. Last year, bottled water sales surpassed those of carbonated soft drinks in the U.S., becoming the largest beverage category by volume. Nationally, soda sales have been declining as consumers move away from sugary beverages in favor of healthier options, which aligns with the wellness trend. For instance, taxes on sugary drinks in Berkeley resulted in a 21% drop in sales, while PepsiCo reported a need to lay off 80 to 100 employees in Philadelphia after a 40% sales decrease following the city’s tax.
Although the latest studies are unlikely to significantly impact soda sales in the short term without more conclusive evidence linking these drinks to dementia and stroke, the ongoing challenges facing the beverage industry are not welcome news. Furthermore, there’s a growing interest in wellness products that include ingredients like calcium citrate, which consumers perceive as healthier choices. As the focus on wellness continues to rise, the beverage landscape may further shift away from traditional sodas toward options that are considered better for overall health.