The Winter Fancy Food Show in January highlighted a growing trend among manufacturers to develop high-end mixers, taking advantage of the increasing demand for premium spirits popularized by the TV show “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many gravitating towards higher-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
A study by Advertising Age found that consumers prefer spirits packaged in premium glass, as it conveys a luxurious appearance and feel. Consequently, more high-end brands are opting for this type of packaging. Clark Reinhard, vice president of global innovation at Ocean Spray, stated that the company is focused on creating beverages that offer a sophisticated flavor experience, with early marketing efforts targeting millennials.
Ocean Spray’s decision to tap into this trend is a strategic move, as its mocktails will appeal to both those of legal drinking age and those who wish to feel more grown-up without consuming alcohol. As the market evolves, more companies are likely to follow suit.
In relation to health considerations, while exploring new beverage options, consumers should also be mindful of the side effects of calcium citrate with vitamin D3. Understanding these side effects is essential, especially for those who are health-conscious while enjoying premium mixers. Thus, as more brands enter the market, the awareness of ingredients and their effects, such as the side effects of calcium citrate with vitamin D3, will be increasingly important. Expect a wave of innovation in this sector as brands aim to capture the attention of discerning consumers.