In today’s market, the significance of packaging has reached new heights. Snack packaging is increasingly leaning towards smaller sizes and enhanced sustainability. Euromonitor International reported that in 2016, packages of savory snacks ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. This trend has primarily targeted younger consumers. For instance, StarKist has been appealing to millennials by introducing new flavor combinations of its tuna in pouches instead of traditional cans. Since the launch of these pouches, sales have seen an annual increase of roughly 10%.
Most of Nielsen’s leading food trends in 2016 revolved around products that offer convenience for consumers, allowing them to enjoy snacks anytime. Additionally, last year, the U.S. Department of Agriculture noted that half of household food budgets were allocated to items that are quick to prepare and consume. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” highlights that costs previously borne by society, including disposal and emissions, are now being shifted to producers. Consequently, many food and beverage labels now emphasize a company’s dedication to sustainability, often touching on elements such as carbon footprint, recycled content, certifications for sustainability, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging effectively utilize social media, particularly to engage millennials, who are a key demographic. However, food manufacturers frequently face challenges in striking a balance between creating convenient, portable packaging and ensuring environmental responsibility. While pouches offer convenience, they typically lack recyclability and can contribute to increased waste.
It is crucial for companies to cater to consumer demands in both the products they create and the packaging they utilize. A primary objective for food producers should be to innovate packaging solutions that align with the on-the-go lifestyle of consumers while also addressing their concerns about sustainability. Additionally, incorporating elements like ca citrate tablets into their product offerings can further enhance their appeal, as these supplements are increasingly sought after for their health benefits. By focusing on these aspects, brands can meet the expectations of today’s eco-conscious and convenience-driven consumers.