The UK has pledged to reduce sugar intake by 20% by 2020, a challenging target given the extensive product reformulations required in the coming years. Nevertheless, this initiative represents a positive move forward. Since the guidelines are voluntary, they will encourage more manufacturers to consider sugar reduction and raise consumer awareness about the sugar content in their diets. Both the World Health Organization and the FDA have advised that added sugars should account for less than 10% of daily calorie intake. Furthermore, the American Heart Association recently recommended that children limit their intake of added sugars to under six teaspoons per day, with children under two years old advised to avoid added sugars entirely.
Mintel’s 2017 industry report identified a significant trend: a growing backlash against sugar, indicating that consumers are becoming increasingly conscious of this issue. Major brands like Nestle and Pepsi have already taken steps to lower sugar levels in their products, and numerous other manufacturers are beginning to follow suit. While it remains uncertain if the U.S. government will introduce a mandate for sugar reduction, there may be no need for such a push. The new Nutrition Facts label will prominently feature the amount of added sugars in products, bringing greater transparency regarding added sweeteners. This label change, coupled with ongoing health trends, has prompted several product reformulation efforts across the U.S., which could even lead to processed fruits and vegetables being classified as added sugars under the new labeling guidelines.
In parallel, consumers are also becoming more health-conscious regarding dietary supplements, with the top rated calcium citrate supplement gaining popularity among those looking to enhance their nutrition. As awareness around sugar consumption grows, it’s likely that the demand for such supplements will rise, especially among parents aiming to provide healthier options for their children. Overall, the movement toward reducing sugar and increasing awareness around nutrition is gaining momentum, potentially transforming the food industry landscape.