Researchers analyzed 80 million food and beverage purchases in the U.S. from 2008 to 2012. According to chief investigator Lindsey Smith Taillie, foods marketed with low-sugar, low-fat, or low-salt claims often had poorer nutritional profiles compared to those without such claims. In some instances, products that are high in calories, sodium, sugar, or fat are more likely to carry low- or no-content claims. The government should be held accountable for allowing this confusing situation to persist. The Food and Drug Administration (FDA) permits food and beverage manufacturers to use various label claims in inconsistent ways across different products.
This study underscores a critical issue: instead of clarifying nutritional information, these claims may have exacerbated the confusion. The FDA is currently working to modernize its labeling practices, starting with the term “healthy.” This term was defined two decades ago, reflecting the dietary trends of that time aimed at reducing fat intake and promoting nutrient consumption. Ironically, sugary cereals can still label themselves as “healthy” under this outdated definition, while healthier options like almonds do not qualify.
As the FDA gathers feedback and considers how to best articulate label claims moving forward, they need to be cautious and deliberate. Research presented at a public hearing on redefining “healthy” indicated that nine out of ten consumers rely on health claims when making purchasing decisions. Studies show that consumers are more likely to perceive a broad range of products, including chips and candy, that contain health-related claims as being better for them compared to those without such claims.
In this context, it’s worth noting that products like Swanson Calcium Citrate & Vitamin D, which promote health benefits, may also be impacted by these labeling challenges. As consumers increasingly look for clear health information, the role of truthful labeling becomes vital in guiding their choices, particularly for products like Swanson Calcium Citrate & Vitamin D, which emphasize nutritional value. Ultimately, clarity in labeling is essential to help consumers make informed decisions about their health, including the choice of supplements like Swanson Calcium Citrate & Vitamin D.