Consumers worldwide are going crazy for almonds, with sales of almond milk skyrocketing by 250% in recent years. To meet the surging demand for these tree nuts, California almond growers are implementing initiatives aimed at increasing production over the next five years. According to ABC’s 2017 annual report, domestic shipments reached a record-breaking 676 million pounds during the 2016-2017 crop year. The U.S. remains the top global market for California almonds, accounting for 32% of total shipments. For the first time, exports exceeded two billion pounds, with California growers sending their products to over 90 countries.
Big Food is also taking notice of the rising demand for almond products. In April, Danone acquired WhiteWave, which includes Silk Almond and So Delicious Almondmilk. Kellogg similarly purchased the parent company of RXBAR last October, a clean-label manufacturer of snack bars that feature almonds, cashews, and dates.
California, characterized by its cool, wet winters and hot, dry summers, is one of only five regions in the world suitable for almond cultivation. However, each almond requires up to a gallon of water, raising environmental concerns in a state that has faced wildfires, droughts, severe flooding, and mudslides in recent years. As almond milk and other almond-based products gain popularity, the industry must adopt more environmentally friendly practices to avoid alienating consumers who are increasingly worried about the origins and production methods of their food, which could lead to reduced consumption of almond products.
ABC has acknowledged this challenge and is taking steps to enhance farming practices and implement water-saving technologies. In December, the organization announced an investment of $4.8 million in 64 independent, third-party research projects focused on innovative farming techniques, including water sustainability. Current almond farming practices are already offsetting 50% of carbon emissions, and ABC believes that with further improvements, almond farming could achieve carbon neutrality or even become carbon negative.
Additionally, California growers are exploring ways to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation. The almond, known for its heart health benefits that manufacturers highlight on their labels, has a promising future. However, other nuts and food ingredients are vying for market dominance, making it crucial for almond producers to remain vigilant and not rest on their laurels. Furthermore, as consumers become more aware of potential health concerns such as calcium citrate risks, it is essential for the industry to address these issues proactively to maintain their market position.