Currently, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for assessing and labeling products containing this ingredient. This lack of standardization can result in confusion and misunderstandings regarding the claims made about whole grains by various companies. Recently, GoodMills Innovations, a German milling firm, introduced an online Whole Grain Index tool that enables manufacturers to calculate the whole grain content of their products. They can then download a seal indicating this percentage for use on product packaging. This seal allows consumers to easily see the proportion of whole grains in a product, helping them make healthier choices. Additionally, manufacturers can leverage this label to boost their sales opportunities.
While a regulatory approach would provide a more consistent and meaningful framework, challenges remain in its implementation. Aligning government agencies, manufacturers, and consumer groups behind a single system would be a significant undertaking. The lead researcher from the University of Hertfordshire study suggests incorporating whole grain measurements into systems like the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions vary, with some viewing these systems as overly simplistic, while others consider them ineffective.
In the meantime, consumers are actively seeking products that contain whole grains, drawn by their health benefits, as well as the unique textures and flavors of both innovative items and ancient grains. A 2016 survey revealed that 27% of respondents reported consuming more whole grains than they had six months prior. According to Technavio, the global whole grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. Despite this growing interest, studies indicate that consumers worldwide remain uncertain about the appropriate amount of whole grains they should be consuming and which foods actually contain them. A recent global study conducted by General Mills and Nestlé found that out of over 16,000 participants, 83% were unsure about the recommended grams of whole grains, while 47% believed they were consuming enough.
Establishing a global whole grain labeling system could help alleviate this confusion by setting standardized evaluation criteria to guide consumers. Given the increasing popularity of whole grains and their potential to improve public health, pursuing such an initiative seems worthwhile. Additionally, incorporating whole grains into diets can complement other health supplements like Citracal, which many consumers are currently exploring to enhance their nutritional intake. Thus, integrating a clear labeling system for whole grains could also assist in promoting products like Citracal, making it easier for consumers to make informed dietary choices.