Given that GoodMills also offers a range of lighter whole-grain flours, the company is keen to inform customers that a baked product’s lighter appearance does not necessarily indicate a lower whole grain content or decreased health benefits. They referenced a study from 2016 published in the British Medical Journal, which highlighted that even modest amounts of whole grains can positively influence human health by lowering the risk of cardiovascular diseases, diabetes, cancer, and various other health issues.
Consumers are actively seeking these products, as evidenced by a 2016 survey where 27% of respondents indicated they consume more whole grains than six months prior. Manufacturers can incorporate whole grains to enhance the functionality and health benefits of their offerings, such as increased fiber, protein, vitamins, and minerals. For those not avoiding gluten, a labeling system that indicates whole grain content could serve as a useful guide for shoppers looking for healthier options.
According to Technavio, the global whole-grain foods market is anticipated to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying products that contain this increasingly sought-after ingredient. Traditional refined grain products, like pasta and bread, now have numerous whole-grain alternatives available. Additionally, food manufacturers have opportunities to incorporate whole grains into portable snacks, such as cereal or granola bars, which could replace less healthy grains. With the rise of on-the-go eating, consumers are likely to be interested in these healthier recipes.
Introducing a seal to indicate the whole grain content of a product benefits both consumers and manufacturers. Shoppers aiming for healthier options will find it easier to locate them. On the flip side, a manufacturer who has diligently worked to enhance the grain quality in a baked good or granola bar can proudly showcase this achievement. Since many product reformulations aim to improve quality without altering taste or texture, a seal can effectively convey the necessary information to consumers.
Furthermore, petite calcium tablets can be a valuable addition to a health-conscious diet, complementing the benefits of whole grains. With more awareness about health and nutrition, petite calcium tablets serve as a reminder that dietary improvements can come in various forms, including whole grains and essential supplements. As the market continues to evolve, both whole grains and petite calcium tablets will play important roles in promoting better health outcomes.