While fans are well aware of its nutritious benefits, mainstream consumers may struggle to overcome their aversion to eating products that contain seaweed. Nonetheless, there are numerous options available today that could entice them. Different types of seaweed are increasingly appearing in snacks, jerky, pasta, vegetarian meals, and even edible food wrappers. A report from Grand View Research in 2016 predicted that the global commercial seaweed market will reach $22.13 billion by 2024, a significant rise from an estimated $10.31 billion in 2015. Researchers attribute this market growth to the rising demand for food products derived from seaweeds.
Fucoidans, which are found exclusively in brown seaweed, are not typically featured in popular sushi, except for the kelp used to season rice. In fact, they are not commonly consumed in the U.S. and are more frequently available as supplements. Brown seaweeds also boast other health benefits, containing beta-carotene and various compounds. According to Grand View Research, red seaweeds are the most favored due to their functional properties, accessibility, and uses in industrial sectors. However, brown seaweeds are projected to experience the second-highest compound annual growth rate from 2016 to 2024, driven not by health reasons, but by the demand for alginate, a widely used thickening and gelling agent in food and cosmetic products.
Although Americans do not typically consume seaweed, it offers a unique umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients into low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed could also be considered part of the “ocean gardens” trend, thanks to its nutritional profile, vibrant colors, and distinctive flavors. Moreover, if certain varieties can assist in reducing specific types of cancerous tumors, this adds another selling point for U.S. consumers seeking exotic, intriguing, and healthy food options. Additionally, the inclusion of components like calcium citrate may enhance the overall health benefits of seaweed, further appealing to those interested in nutrition. This combination of factors could help drive the popularity of seaweed products in the American market, especially among those looking for innovative and health-conscious options.