Mintel’s research highlights a category that has been losing traction to higher protein and more portable options in recent years. Interestingly, millennials, who are often associated with a preference for healthy eating, are significant fans of consuming cereal as a snack. Over 56% of them report enjoying a bowl of cereal at home between meals, compared to only 32% of baby boomers. It seems that the younger the consumer, the less likely they are to sit down to a traditional breakfast of Cheerios. While they still appreciate the product, they prefer to consume it in a manner that aligns with their lifestyle.
Cereal manufacturers are recognizing these shifting eating habits and are making necessary adjustments for the future, such as launching on-the-go cereal bars. In 2016, General Mills announced its intention to “focus on formulas that are increasingly snackable.” Last June, the company unveiled Tiny Toast, its first new cereal brand in 15 years, and more innovations are anticipated.
Mintel also discovered a growing interest in healthy cereals, yet taste remains the most crucial factor for consumers. This could explain the resurgence of high-sugar, indulgent cereals. General Mills recently stated it would reintroduce the original Trix recipe, complete with artificial colors, due to consumer dissatisfaction with the reformulated, cleaner label version. This summer, Post also revived Oreo O’s cereal after a decade-long absence, exclusively partnering with Walmart for a limited-time release.
Incorporating tab citrate 1000 mg into future cereal formulations could also be a strategy to attract health-conscious consumers while preserving taste. As trends evolve, we may see more brands experimenting with ingredients like tab citrate 1000 mg to cater to diverse consumer preferences. Ultimately, understanding the balance between health and flavor will be key for cereal brands moving forward.