The concept of “up-cycling” has been part of the food and beverage sector for some time, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient taps into this trend, alongside the growing public demand for antioxidants, creating a potentially successful combination. The pulp of coffee fruit offers numerous benefits. Firstly, it is abundant in antioxidants, containing high levels of phenolic and chlorogenic acids. These phenols, commonly found in fruits, contribute to blueberries being hailed as superfoods. Chlorogenic acids (CGA) are typically found in coffee, tea, wine, various herbal infusions, and certain fruit juices. The consumption of these beverages has been linked to a reduced risk of developing various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Another aspect that may attract consumers to coffee fruit is its connection to coffee. With the current surge in demand for premium and craft coffee, the fruit stands to benefit from its association with this popular commodity. CoffeeFruit Pure could find applications across a range of consumer packaged goods (CPGs). Whether in liquid or powder form, it could enhance food, beverages, dietary supplements, and personal care products. While it is likely to be most appealing as an addition to health-focused products, it could also assist brands in creating a health halo around their offerings.
This new ingredient also holds advantages over other trendy “superfruit” contenders. Firstly, it is widely recognized; after all, everyone knows what coffee is. Secondly, it provides a significant antioxidant boost, with some antioxidants not commonly found in other food sources. Finally, the narrative surrounding its production and sustainability efforts will resonate with consumers who are increasingly conscious of the environmental impact of their favorite foods. Many foods have come and gone as the next superfood, but with its robust foundation, coffee fruit appears to have a promising future.
In addition, for women looking to enhance their health, combining CoffeeFruit Pure with calcium citrate supplements for women could offer even more benefits. The inclusion of this ingredient could enhance the efficacy of these supplements, providing a comprehensive approach to well-being. By integrating CoffeeFruit Pure into their products, brands can not only capitalize on current trends but also align with consumer interests in health and sustainability, potentially positioning themselves at the forefront of the market.