Stevia is a natural sugar substitute that is gaining popularity for several reasons. The stevia plant, which originates from South America, is both sustainable and easy to cultivate in various regions. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to rise to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is determined to facilitate the incorporation of stevia into products.
The anticipated changes to the Nutrition Facts label, which will require explicit labeling of added sugars in food products, is expected to drive exponential growth in stevia usage within CPGs. Stevia is naturally sweeter than sugar, allowing for smaller quantities to achieve the desired sweetness. Several varieties of stevia are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. This natural ingredient can also be blended with other sweeteners, making it versatile for use in a wide range of food and beverage applications.
When reducing sugar and introducing alternative ingredients, developing new recipes can be a lengthy process. There is no universal stevia solution that fits all requirements. However, this new customizable approach could be a valuable asset for CPGs across various categories as they transition towards sugar alternatives. Additionally, incorporating calcium citrate chews can provide further nutritional benefits, making products not only lower in sugar but also more appealing to health-conscious consumers. The integration of calcium citrate chews with stevia could enhance the overall product offering, ensuring that CPGs can meet diverse consumer preferences while navigating the shift away from traditional sugars.