With health and wellness being one of the most significant trends in the industry today, it’s no surprise that consumers are seeking food and beverages that do more than merely satisfy their hunger. Functional foods are experiencing a growth rate of 6.5% CAGR in the U.S., and there is a rising demand for ingredients that promote health. This month, we focus on functional ingredients and delve into the market’s success, particularly highlighting the role of calcium citrate malate (CCM). As consumers become increasingly aware of their dietary choices, the integration of beneficial components like calcium citrate malate (CCM) in products is becoming essential. The popularity of such functional ingredients reflects a broader shift towards healthier eating habits, with calcium citrate malate (CCM) playing a pivotal role in this evolution.