Halo Top has emerged as the top-selling pint of ice cream in the U.S., surpassing well-known brands like Ben & Jerry’s and Breyers. Now, the company is targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top quickly gained recognition for its low-calorie, high-protein, and low-sugar ice cream. In 2016, the company sold over 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, sales of non-dairy milk in the U.S. rose by 9% in 2015, while dairy milk sales dropped by 7% during the same timeframe. This trend indicates a strategic move for Halo Top to adjust its recipes, providing an ice cream alternative for shoppers transitioning from dairy milk to plant-based options. The growing popularity of plant-based milk is likely to influence other areas of the dairy aisle as well.
Halo Top is not alone in expanding its offerings to include non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Häagen-Dazs have also introduced vegan-friendly versions of their beloved ice cream lines. The demand for dairy-free alternatives to traditional dairy products is a rapidly expanding sector within the food industry. Plant-based milk is already thriving, and consumers are now seeking dairy-free options for products like cheese and yogurt. While this trend poses challenges for dairy farmers, it presents an opportunity for consumers wanting more flavorful vegan choices.
Historically, vegan dairy products have been limited to those unable to digest milk or committed vegans who endured less palatable options for ethical or health reasons. However, Daiya Foods has introduced a meltable, 100% plant-based cheese and expanded its product line to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt alternative, and Blue Cheeze Dressings. Similarly, Kite Hill has made significant strides in enhancing its non-dairy alternatives, offering cream cheese, artisanal cheeses, and yogurts. As the taste, texture, and mouthfeel of vegan dairy products improve, it is anticipated that more dairy-tolerant consumers will be willing to give them a try.
Retailers are likely to seize the opportunity to stock Halo Top’s new dairy-free lineup. Supermarkets would be wise to allocate valuable shelf space in the refrigerated dairy sections for more vegan options, especially considering the rising interest in plant-based milk. If the success of plant-based milk is any indication, consumers will be eager to sample these alternatives.
Additionally, for those looking for a dietary supplement, incorporating the best liquid calcium citrate supplement can provide essential nutrients that complement a dairy-free lifestyle. Thus, as the market for vegan products expands, consumers can enjoy a variety of flavorful options while maintaining their nutritional needs.