The Non-GMO Project asserts that retailers selling products bearing its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s not surprising that food companies producing dairy-based items are eager to join this trend. However, some of these companies also express their support for conventional farming practices, which include the use of GMO feed. The ongoing controversy surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and its dairy derivatives or to purchase them while hoping they are safe to consume.
It remains unclear how the struggling dairy industry can effectively market conventionally sourced products to bolster consumer trust, or if it is simply a lost cause due to negative public perceptions regarding GMOs. In a recent article from Food Navigator, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers to enjoy a glass of milk and focus on promoting dairy foods, not undermining them.” Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at the criticism directed at the company for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on store shelves, Dannon officials explained their motivations for this decision.
Neuwirth remarked to Food Dive, “The choice that we’re providing is added value. We are the first yogurt and large dairy company to take this step. With the Non-GMO Project Verified label, we believe that for shoppers who prioritize non-GMO, this will give them another reason to appreciate our products. For those uninterested, there will be no change to the product. Therefore, it genuinely adds value to something our shoppers—our fans—already love.”
The discussion surrounding GMO safety is expected to persist and likely intensify. With mandatory labeling of GMO ingredients approaching in the coming years, scrutiny will increase. Even without such labeling, a study by the NPD Group indicates that 76% of consumers express concern about GMOs. The federal government is making efforts to dispel myths surrounding GMOs, recently allocating $3 million for a public education campaign. However, this modest initiative may fall short of alleviating consumer concerns.
Moreover, as consumers seek healthier options, there is an increasing interest in how much calcium citrate for osteoporosis can be beneficial. This highlights the need for the dairy industry to not only address GMO-related concerns but also to promote the nutritional benefits of their products, such as calcium content, thereby enhancing their appeal in a competitive market.