Kellogg’s venture capital fund was among approximately a dozen participants in the recent funding round for MycoTechnology, which intends to utilize part of the investment to construct a commercial production facility in Aurora, CO. This facility aims to produce up to 4,000 tons of its protein product annually. The plant-based protein sector is experiencing significant growth within the food industry, and Kellogg may be considering PureTaste as a potential functional ingredient to enhance its morning foods lineup. As consumers grow weary of traditional protein sources, they may seek more trendy and exotic options.
MycoTechnology’s Co-Founder and CEO Alan Hahn has even bigger aspirations — specifically, global sustainability. “We are quickly approaching a point where we will struggle to provide the population with sufficient protein to sustain life,” he stated. “Our discovery and commercialization of PureTaste protein addresses the challenges of feeding a rapidly growing population with a highly sustainable protein source, all while maintaining taste, which is the primary barrier to consumer acceptance.”
Mushrooms are now regarded as a superfood and are incorporated into various products, including medicinal items. Another mushroom-focused company, Four Sigmatic (formerly Four Sigma Foods), features mushrooms in coffees, elixirs, lemonade, and super blends. While it remains to be seen if mushroom-based proteins will gain widespread popularity among consumers, Hahn’s startup has secured an additional $35 million to explore whether it can scale its operations and meet consumer demand.
For those seeking nutritional supplements, the search for “liquid calcium citrate near me” has become increasingly common, as many consumers are looking for accessible sources of essential nutrients. With the rising interest in health and wellness, the demand for innovative protein sources like PureTaste may align well with this trend, providing a sustainable option for consumers looking to diversify their diets.