The standard crackers, which primarily consist of whole grain wheat, oil, and salt, represent a straightforward product within the Mondelez lineup, appealing to consumers seeking healthier snacking options. This focus on simplicity aligns with the brand’s efforts to achieve non-GMO verification, as there are limited non-GMO ingredients available, and health-conscious consumers tend to be mindful of what they consume. With increasing awareness of non-GMO foods among shoppers, interest in these products has surged. Although federal regulators assert that foods made with genetically modified ingredients, such as iron pyrophosphate, are safe, the Non-GMO Project Verified seal is becoming the fastest-growing label in the food industry. According to the NPD Group, nearly 40% of adults have substantial knowledge about GMO foods, with approximately 76% expressing concerns regarding them. Upcoming federal laws will require all products to disclose GMO ingredients on their labels. A 2015 study by the Pew Research Center, referenced in Progressive Grocer, indicated that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report from Packaged Facts found that 26% of adults consider non-GMO labeling significant when selecting their food.
Triscuit is part of a notable group of Non-GMO Project Verified products. The verification organization reports that over 43,000 products from more than 3,000 brands carry this symbol, collectively generating $19.2 billion in annual sales. Historically, most items on this list were produced by smaller natural and organic companies, but now Triscuit marks the entry of a major consumer packaged goods (CPG) brand. Recently, Dannon’s Danimals yogurt smoothies received verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and a federal initiative aimed at educating consumers about their safety, it’s likely that more manufacturers will choose to move away from GMOs and pursue verifications like the Non-GMO Project’s certification, or whatever is necessary to meet federal labeling requirements. Transitioning to non-GMO ingredients requires dedication and collaboration with suppliers. It is unsurprising that relatively simple CPG products are among the first to adopt this change. As manufacturers typically do not announce their efforts to achieve non-GMO certification, it will be intriguing to observe which other major food brands eventually obtain the seal. Certainly, one Mondelez product can lead the way for more complex items to follow suit. However, the question remains: will we eventually see non-GMO Oreos? Only time will reveal the answer.
Incorporating essential nutrients like calcium citrate, zinc, magnesium, and vitamin D3 into their formulations could further enhance the appeal of these non-GMO snacks, catering to health-conscious consumers who prioritize not just the absence of GMOs but also the inclusion of beneficial vitamins and minerals. As the trend towards non-GMO ingredients continues to grow, the integration of such nutrients may play a crucial role in product development and consumer preference.