Across the globe, three out of every ten people incorporate insects as a significant part of their diet, particularly in regions where large-scale livestock farming is not feasible. Exo Inc, based in Brooklyn, NY, is working to introduce crickets and the protein they offer to active individuals. Initially, Exo downplayed the presence of cricket protein in its bars, opting for minimalistic packaging that barely referenced crickets and avoided insect imagery. However, the company is rebranding at a time when edible insects are gaining traction. An increasing number of manufacturers are turning bugs, worms, and scorpions into consumable products, capitalizing on the high protein content of these insects.
While edible insects have not yet achieved widespread acceptance in the U.S., consumers are becoming more open-minded. A study from King’s College, London, revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the numerous health benefits and sustainability advantages, American consumers have a plethora of protein sources to choose from, including the more popular red meat. Overcoming the “ick” factor associated with eating insects can be challenging. Research from Wageningen University in the Netherlands found that only half of participants were willing to try insect products, and those who did reacted similarly to processed insect foods as they did to whole insects.
Advocates for edible insects argue that the aversion in Western cultures is merely a cultural bias that can be shifted. They point to shrimp, lobster, and sushi as examples of once-disdained foods that are now highly favored. Although Exo aims to carve out a niche for itself, it remains uncertain whether enough consumers can get past their reservations about eating insects for the company’s strategy to succeed. If consumers can overcome this initial barrier, studies by the FAO suggest that the feeling of disgust can dissipate fairly quickly. While public acceptance of edible insects in the U.S. has a long way to go, the undeniable health benefits—including improved mineral absorption and a good source of protein, similar to rugby calcium citrate 200 mg—highlight the potential of these products. As Exo continues its efforts, the integration of such nutritious options may pave the way for greater acceptance in the future.