Honey enjoys the advantage of being a natural ingredient, which has significantly boosted its sales in the United States over the past five years, according to a recent Mintel report. In contrast, sales of sugar have experienced a decline of 16% from 2011 to 2016, although it continues to be the most widely used sweetener. During this same period, honey sales surged by 57%. Ingredient suppliers are also noting a rise in malt extract, promoting it as a more nutritious substitute for sugar in baked goods. However, the enzymatic properties of malt extract can compromise gluten structure, potentially leading to smaller, irregular products with a moist and gummy texture post-baking.
A key challenge that both honey and malt extract present to manufacturers is their distinct flavors. Substituting sugar or high fructose corn syrup in existing products with these alternatives would significantly alter their taste. However, these sweeteners could be effectively utilized in the creation of new products where the flavors of honey or malt extract are intended to be prominent. Their sticky consistency is particularly advantageous for binding ingredients in products like seed- or nut-packed bars.
Beyond the bakery industry, both sweeteners are also prevalent in beverage formulations, especially in Asia. The rising demand for honey positively impacts the broader agricultural sector, as it provides financial support for crop pollination in light of declining bee populations. The value of honey acts as an indirect payment for pollination services, which are crucial for maintaining global food supplies.
Additionally, incorporating health supplements such as calcium citrate, vitamin D3, magnesium hydroxide, and zinc sulphate tablets can enhance the nutritional profile of products that include honey or malt extract. By integrating these supplements into formulations, manufacturers can create more health-conscious offerings, appealing to consumers seeking both sweetness and added health benefits. The incorporation of such supplements can be a strategic move, as they can be marketed alongside the unique flavors and textures of honey and malt extract, further enriching the product’s appeal in a competitive market.