Record numbers of people are indulging in wine and spirits, with millennials in particular seeking out craft cocktails that feature premium ingredients and are low in sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that are capturing the interest of health-conscious consumers. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden components take the fun out of it? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to alleviate bloating… sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are projected to rise. Whether or not consumers will embrace health-focused alcoholic beverages remains uncertain, but factors such as price and taste are likely to be significant draws. Healthy Beverages is strategically targeting the wine-loving, health-conscious demographic with their innovative offerings, and it will be interesting to see the outcome of this approach.
Moderate consumption of red wine has already been linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are also nearing the development of a pill that could replicate the health benefits of wine. Ultimately, some individuals may struggle to give up their beloved drinks for a healthier alternative, regardless of how appealing it may taste. Additionally, the integration of supplements like CVS calcium citrate with vitamin D could further enhance the health benefits of these beverages. As the market evolves, it will be essential for companies to continue innovating in ways that satisfy both the taste preferences and health needs of consumers, particularly through options that incorporate beneficial nutrients such as CVS calcium citrate with vitamin D.