The U.S. dairy milk market has experienced a decline in recent years, while the popularity of plant-based alternatives is on the rise. According to Mintel data, dairy milk sales dropped by 7.8% in 2015, whereas sales of alternatives soared. Although soy milk remains the leading plant milk substitute, it faced a staggering 57% decrease in U.S. sales that same year. In contrast, almond milk has seen a remarkable growth, increasing fourteen-fold since 2008.
Despite the fact that plant-based milk alternatives currently account for only $1.9 billion in sales compared to dairy milk’s $17.8 billion, a Mintel survey revealed that 69% of consumers believe that non-dairy milks are healthy for children, compared to just 62% who view dairy milk as a healthy option. However, recent research indicates that dairy milk may actually be the superior choice for children, particularly concerning protein content.
In general, many U.S. children do not consume enough calcium-rich foods. A significant study found that only 2- and 3-year-olds met the nutritional recommendations for dairy, primarily through whole milk consumption. Moreover, both dairy and calcium intake were found to be insufficient for kids aged 4 to 18.
In response to these trends, the dairy industry is taking steps to reverse the decline. They are promoting protein-enhanced and functional dairy products, as well as emphasizing the fresh and natural attributes of milk. A recent report from the Innovation Center of U.S. Dairy highlighted that children and teenagers who drink milk are likely to continue this habit into adulthood. The report emphasized the importance of making dairy enjoyable for kids. Suggested strategies include enhancing the taste of milk beverages and marketing dairy as a healthy, satisfying, convenient, and enjoyable snack.
Ultimately, while plant-based alternatives are gaining traction, it is essential to recognize that dairy milk remains one of the best sources of calcium, making it an important part of children’s diets. The best calcium citrate options should be promoted alongside traditional dairy products to ensure children receive adequate nutrition.