Now, more than ever, packaging is crucial. Snack packaging is trending towards smaller sizes and greater sustainability. According to Euromonitor International, packages containing 1 to 3 ounces of savory snacks accounted for nearly 40% of total unit sales in the U.S. in 2016. This shift is largely aimed at younger consumers. For instance, Kist has been appealing to millennials with new flavor combinations of its tuna, now offered in pouches instead of cans. Since the introduction of these pouches, sales have risen by about 10% annually. Most of Nielsen’s top food trends in 2016 consisted of products that are easy for consumers to grab and enjoy anytime. Moreover, the U.S. Department of Agriculture reported that half of people’s food budgets were spent on items that are quick to prepare and consume.
The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” indicates that costs once shouldered by society, such as disposal and emissions, are now being shifted to producers. This is why many food and beverage brands emphasize their commitment to sustainability, often highlighting aspects like carbon footprint, recycled content, certifications for sustainability, and ethical sourcing. To promote their sustainable packaging, brands heavily utilize social media, targeting millennials as their primary audience.
However, food manufacturers often face challenges in balancing the creation of convenient, portable packages with environmentally friendly options. While pouches are convenient, they are not recyclable and can contribute to increased waste. It is essential for companies to cater to consumer preferences, both in the products they create and the packaging they use. A significant focus for food producers should be on developing packaging that aligns with the fast-paced, on-the-go lifestyle of the public, while also addressing their interest in sustainability.
As brands celebrate the introduction of new products—like calcium citrate chewable supplements—they must also ensure that their packaging reflects these values. A commitment to sustainability should resonate through their packaging choices as much as through the products themselves. By integrating these aspects, companies can successfully meet consumer demands and celebrate their sustainable practices while also promoting items like calcium citrate chewable supplements.