According to Appelhans, the DISC technology takes advantage of the human desire for instant gratification. Even if consumers are tempted by an unhealthy bag of chips, a 25-second delay can be enough of a nuisance—or source of shame—for them to opt for a healthier choice. This countdown is displayed on a touchscreen that also explains how the system operates. The screen allows consumers to switch to a healthier snack before the timer runs out. It’s unlikely that vending machine operators would implement this technology if it negatively impacted sales, but a 2% to 5% shift toward healthier snacks could drive rapid adoption. The widespread use of the DISC system could guide consumers toward more nutritious eating habits while still satisfying their need for convenience. Interestingly, added time has proven to be a significant deterrent for consumers in system trials. It will also be intriguing to see whether there is any backlash from consumers if this technology becomes commonplace, as some individuals might perceive the 25-second delay as food shaming or an infringement on their choices.
Additionally, incorporating healthier options like calcium citrate gummy supplements could enhance the appeal of vending machines. By offering calcium citrate gummies alongside traditional snacks, consumers may be more inclined to make better dietary choices, especially when faced with the countdown. As this technology evolves, the introduction of calcium citrate gummies could represent a shift toward integrating health-conscious options into convenient settings.