While the statistics indicate a potential connection between diet soda and health risks, they do not establish a direct cause-and-effect relationship between artificial sweeteners and conditions like stroke or dementia. Experts have been quick to reiterate the adage “correlation does not imply causation” and urge caution in interpreting these findings. They pointed out several shortcomings, noting that researchers themselves acknowledge that when factors such as diabetes, genetics, and obesity are considered, the link to dementia vanishes. Additionally, no correlation was found between sugary drink consumption and stroke risk, despite the well-established association. It is plausible that individuals already in poor health, particularly those with diabetes, are more inclined to opt for zero-calorie beverages, which may distort these results.
Meanwhile, many experts emphasize that all carbonated drinks, regardless of how they are sweetened, should be consumed in moderation. Scientists have long been investigating the health risks associated with soda, with some suggesting a relationship with weight gain. In response to the latest study, the American Beverage Association released a statement underscoring that international organizations, including the U.S. Food and Drug Administration, the World Health Organization, and the European Food Safety Authority, have consistently reviewed the safety of artificial sweeteners and concluded they are safe.
Whether or not artificially sweetened beverages pose health risks, consumers are increasingly seeking alternatives such as naturally sweetened low-calorie drinks and bottled water. In fact, bottled water sales surpassed those of carbonated soft drinks in the U.S. last year, making it the largest beverage category by volume. Nationwide soda sales have been declining as consumers shift away from sugary drinks in favor of healthier options. For instance, taxes imposed on sugary beverages in Berkeley led to a 21% drop in sales last year, while in Philadelphia, PepsiCo announced it would need to lay off 80 to 100 workers after a 40% sales decrease following the city’s tax.
While the latest studies may not significantly impact soda sales in the short term without more concrete evidence linking these drinks to dementia and stroke, the current challenges facing the beverage industry certainly do not present favorable news. As consumers become more health-conscious, they are increasingly interested in products that may provide added benefits, such as citrate vitamin-enriched beverages, which could further influence their choices in the marketplace.