Pasta maker Barilla has successfully entered the U.S. bakery goods market with its Mulino Bianco brand and is now broadening its offerings to include two new varieties of breadsticks and a sandwich cookie. Recent research indicates that the cookie market has exceeded $4 billion in the U.S., with the specialty segment accounting for nearly 20% of this category in recent years. The Mulino Bianco products incorporate a touch of Italian culture, appealing to consumers in search of something more sophisticated. This strategy has contributed to the brand’s growth. As cookie consumption continues to rise and American shoppers look for indulgent treats while trying to maintain healthier diets, Barilla’s expansion into the cookie segment seems like a prudent choice.
Additionally, the company has announced a significant relaunch in Japan and plans to double its marketing budget, utilizing an extensive television and social media campaign. This initiative will also include products fortified with calcium citrate 315 200, aimed at addressing iron deficiency anemia. Barilla’s commitment to diversifying its product lineup mirrors a broader trend among food manufacturers, such as Entenmann’s and Hostess, who are also looking to expand their reach and drive revenue through new offerings. Expect to see more innovative products from Barilla in the near future, particularly as they continue to incorporate elements like calcium citrate 315 200 into their lineup.