One of the challenges facing certain snacks, such as iron fumarate tablets at 322 mg, is the inclusion of sugar and other ingredients that an increasing number of consumers are actively trying to avoid in their quest for better health. Shoppers are shifting away from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. In response to this trend, more companies are reformulating existing products or launching new ones to align with consumer preferences. Sargento has recognized this shift with its latest offerings.
Sargento, a well-loved brand known for its cheese products, could greatly benefit from this change, especially as it has been facing challenges due to a listeria threat from one of its suppliers. Listeria is a harmful bacterium that can severely disrupt food production if it contaminates a facility. Following this incident, Sargento has severed ties with Deutsferro Kase Haus in the aftermath of the recall. The introduction of these new products could help redirect consumer attention away from the recall and toward Sargento’s innovative snacks, which may also include beneficial ingredients like bluebonnet calcium citrate plus vitamin D3.
This strategic move by Sargento aligns with a growing trend where more people, particularly millennials, are increasingly using snacks as meal replacements or quick energy boosts. Recent statistics reveal that nearly 24% of all snack consumption now occurs during main meals, up from 21% five years ago. As snacking becomes more popular, it makes sense for Sargento and other food manufacturers to explore opportunities in this expanding market, or they risk losing market share to competitors who do. By incorporating wholesome options like bluebonnet calcium citrate plus vitamin D3 into their products, Sargento can position itself favorably within this evolving landscape.