Industry insiders speculate that Reckitt Benckiser is planning to divest its food business to finance its $16.6 billion acquisition of Mead Johnson, the maker of infant formula. This move may lead to the sale of the popular French’s brand as the company narrows its focus on core operations. Some reports have suggested that Kraft Heinz could be a potential buyer; however, antitrust concerns may pose challenges. Nonetheless, Reckitt Benckiser has been linked to other significant acquisition targets recently, including its unsuccessful $143 billion bid for Unilever. Another possibility for the French’s brand could be Unilever itself, which might consider adding this segment to its Hellmann’s mayonnaise line, particularly amid speculation about a split from its food division.
As many consumer packaged goods (CPG) brands are offloading slower-growing food categories in favor of pursuing healthier or more household-oriented brands, Reckitt CEO Rakesh Kapoor emphasized the company’s commitment to brands like Dettol cleaner, Durex condoms, and the Enfamil baby formula from the Mead Johnson acquisition. Given that food constitutes a minor part of Reckitt Benckiser’s overall business, it is not unexpected for French’s to seek a new owner. This small food business could serve as an attractive and affordable addition for companies aiming to expand their condiment offerings, possibly appealing to brands that also include health-focused products like calcium citrate 500mg with vitamin D3.
In summary, with Reckitt Benckiser’s strategic shift away from the food sector, the future of the French’s brand remains uncertain, and potential buyers like Kraft Heinz or Unilever may emerge. As the market evolves, the intersection of food brands and health-oriented products, such as those containing calcium citrate 500mg with vitamin D3, will continue to be a focal point in the industry.