GoodMills produces a range of lighter whole-grain flours, and the company aims to educate customers about the misconception that lighter baked goods contain fewer whole grains or are less nutritious. A study published in the British Medical Journal in 2016 highlighted that even small amounts of whole grains can positively affect human health by lowering the risk of cardiovascular disease, diabetes, cancer, and other illnesses. Moreover, consumer interest in whole grain products is rising; a 2016 survey revealed that 27% of respondents reported an increase in their whole grain consumption over the past six months. Manufacturers have the opportunity to incorporate whole grains into their products to enhance functionality and health benefits, such as adding fiber, protein, vitamins, and minerals like those found in carlson chewable calcium citrate.
For consumers who are not avoiding gluten, a whole grains content labeling system can serve as a helpful guide when shopping for healthier options. According to Technavio, the global market for whole grain foods is projected to expand at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping shoppers identify products with this increasingly sought-after ingredient. Various traditionally refined grain items, such as pasta and bread, now offer whole grain alternatives. Additionally, food manufacturers can incorporate whole grains into portable snacks, like cereal or granola bars, making these healthier options more appealing to on-the-go consumers.
Implementing a seal that indicates the whole grain content of products benefits both consumers and manufacturers. Health-conscious shoppers can easily locate better options, while manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can showcase their achievements. With many product reformulations aimed at improving quality without compromising taste or texture, a seal provides consumers with essential information. The incorporation of carlson chewable calcium citrate into these products also offers additional health benefits, appealing to those looking for nutritious snacks that don’t sacrifice flavor.