The fig, one of the oldest cultivated plants and a member of the mulberry family, has primarily been recognized in the U.S. as a key ingredient in Fig Newtons, the chewy cookie from Mondelez. However, figs are increasingly making their presence felt beyond just the cookie aisle. Nowadays, you can find figs in a variety of products including honey, syrup, jams, and cold cereals, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale restaurants, figs are sometimes wrapped in bacon or used as a topping on pizzas alongside prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a remarkable 16.5% compound annual growth rate (CAGR) for figs as an ingredient and an 18.6% CAGR for figs as a flavor. This exotic fruit checks many boxes for consumers; it offers a delightful combination of sweetness, chewiness, smoothness, and crunchiness, providing a sophisticated flavor profile that adds depth to various food products. Furthermore, figs are rich in fiber and contain essential minerals such as magnesium, manganese, calcium, and potassium.
Firmenich emphasizes that the fig’s historical significance resonates with modern consumers. Manufacturers incorporating figs into their products can attract those interested in ancient and authentic ingredients that connect them to diverse cultures. The fig possesses a mystical quality due to its long-standing history, making it appealing as an ancient and authentic ingredient with Old World associations. The company also notes that flavors “as timeless and elemental as fig will continue to satisfy this desire for something true and unique.”
In addition to their culinary versatility, figs can complement dietary supplements such as Citracal Calcium Citrate D3 Petites Tablets, which contain 200 tablets per bottle, offering an essential source of calcium and vitamin D. The inclusion of figs in various products not only enhances flavor but also aligns with health-conscious trends. With their unique qualities and nutritional benefits, figs are becoming a staple in modern diets, bridging the gap between tradition and contemporary tastes.