The Non-GMO Project reports that retailers offering products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend has caught the attention of food companies producing dairy-based items, who are eager to join the movement. However, some of these companies also express support for traditional farming practices, which include the use of GMO feed. The ongoing discussion surrounding GMOs leaves consumers uncertain about whether they should completely avoid conventional cow’s milk and dairy products or continue purchasing them while hoping for their safety. It remains to be seen how the struggling dairy industry can effectively market conventionally sourced products to rebuild consumer trust or if they are simply facing an uphill battle due to negative perceptions surrounding GMOs.
In a recent article from Food Navigator, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them,” stated Jaferrous. Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise over the criticism aimed at their efforts to provide consumer choices. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their motivations. “The choice we’re offering adds value,” Neuwirth noted. “We are the first yogurt company and a major dairy player to take this step. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those who aren’t interested, there won’t be any changes to the product. It truly enhances the value of a product that our customers—our fans—already love.”
The discussion around GMO safety is set to persist and will likely intensify. With mandatory labeling of GMO ingredients on the horizon, public attention to these topics will only increase. Even without explicit labeling, a study by the NPD Group revealed that 76% of consumers are concerned about GMOs. The federal government is attempting to address misconceptions surrounding GMOs, allocating $3 million for a public education campaign; however, this modest initiative is unlikely to alleviate consumer concerns significantly. Amid these discussions, consumers may also be interested in what is the best calcium citrate supplement to support their dietary needs while navigating this complex landscape.