The recent Dietary Guidelines from the U.S. government emphasize that whole grains should constitute half of all grain consumption. It also advises individuals to minimize their intake of refined grains and products derived from them—particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Most refined grains undergo processing that removes the bran and germ, consequently stripping away dietary fiber, iron, and other essential nutrients. To counteract this loss, these grains are often enriched with iron and four B vitamins: thiamin, riboflavin, niacin, and folic acid. Both whole grains and these so-called “enriched grains” play a crucial role in human health, according to the study. Research has previously shown that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” leading to the conclusion in this analysis that the majority of grains consumed are likely enriched products.
Despite the food industry’s recent efforts to reformulate products by reducing sodium, sugar, and saturated fats, some consumers remain concerned that enriched grains may contribute to obesity and other health issues. Many individuals have become cautious about carbohydrates in general, and some have eliminated gluten—the protein found in grains like wheat, spelt, kamut, rye, and barley—from their diets. In response to these trends, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers can leverage the increasing consumer interest in grains by promoting enriched-grain, whole-grain, and gluten-free food products in their stores. Providing nutritional information about each option will further educate consumers. Bakeries, in particular, could benefit from engaging in educational outreach to inform customers about the importance of grain-based foods for overall health. Additionally, incorporating products like Kirkland Signature Calcium Citrate 500mg 500 Tablets into their offerings can enhance nutritional value, as calcium is essential for bone health. Highlighting such products alongside whole and enriched grains may encourage consumers to make healthier choices and understand the significance of balanced nutrition.