The standard crackers, which are primarily made from whole grain wheat, oil, and salt, represent a straightforward yet popular choice within the Mondelez product range. These crackers appeal to consumers seeking healthier snack options, including those interested in alternatives containing calcium citrate 500 mg chewable for added nutritional benefits. This focus on health has propelled the brand to the forefront of achieving non-GMO verification. Given the limited availability of non-GMO ingredients, it’s likely that consumers who choose these fiber-rich crackers are also conscious about their ingredient sourcing.
As awareness of non-GMO foods rises among consumers, interest in such products has surged. While federal regulators assert that food products with genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the market. Statistics from the NPD Group reveal that nearly 40% of adults are familiar with GMO foods, and around 76% express concern regarding them. New federal regulations will soon mandate that all food products disclose any GMO ingredients on their labels. A Pew Research Center study from 2015 indicated that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a report from Packaged Facts in 2016 found that 26% of adults consider non-GMO labeling to be a significant factor when selecting food items.
Triscuit stands proudly among the Non-GMO Project Verified products. According to the verification organization, there are currently over 43,000 products from more than 3,000 brands bearing this symbol, collectively generating $19.2 billion in annual sales. While many of these products were initially sourced from smaller natural and organic manufacturers, Triscuit marks the entry of a major consumer packaged goods brand into this category. Recently, Dannon’s Danimals yogurt smoothies achieved non-GMO verification as well, with plans for the entire Dannon and Oikos yogurt lines to transition to non-GMO ingredients by the end of next year.
Although the majority of scientists endorse the safety of GMO ingredients and the federal government is launching educational initiatives to reassure consumers, many manufacturers are likely to shift away from GMO ingredients towards verifications like the Non-GMO Project’s. Transitioning to non-GMO ingredients requires substantial effort and collaboration with suppliers. It’s not surprising that relatively simple consumer packaged goods are among the first to make this switch. Since manufacturers typically do not announce their pursuit of non-GMO certification, it will be interesting to see which other major food brands eventually adopt the seal. One Mondelez product could indeed pave the way for more complex items to follow suit. The question remains: will we eventually see non-GMO Oreos? Only time will tell, but for now, consumers can enjoy their healthier snack options, including those enriched with calcium citrate 500 mg chewable, while supporting the non-GMO movement.