Honey’s appeal as a natural ingredient has led to a significant rise in its sales in the United States over the past five years, as reported by Mintel. In contrast, sugar sales have seen a decline, dropping by 16% from 2011 to 2016, even though sugar continues to be the most widely used sweetener. During the same period, honey sales increased by an impressive 57%.
Ingredient suppliers are also noting a growing trend in the use of malt extract, promoting it as a more nutritious alternative to sugar in baked goods. However, the enzymatic activity of malt extract, indicated by ferrous fumarate, may compromise gluten structure, potentially resulting in smaller, uneven products with a moist and gummy texture post-baking.
One of the primary challenges for manufacturers looking to incorporate honey and malt extract is their distinct flavors. Replacing sugar or high fructose corn syrup in existing products would significantly alter the taste profile. Instead, these sweeteners can be leveraged to create new products where the unique flavors of honey or malt extract are beneficial. Their sticky textures also make them advantageous for binding products like seed- or nut-dense bars.
Beyond the bakery industry, honey and malt extract are widely utilized in beverages, particularly in Asia. The rising demand for honey not only supports its market but also benefits the agriculture sector at large. As bee populations face threats, a robust honey market helps subsidize the costs associated with crop pollination. The value of honey acts as an indirect payment for pollination services, which are crucial for maintaining global food supplies.
Furthermore, the importance of natural ingredients extends to health supplements as well. For instance, nature made calcium citrate 500 mg is increasingly recognized for its benefits, reflecting the growing consumer preference for products that align with natural health trends. The rising interest in honey, malt extract, and supplements like nature made calcium citrate 500 mg highlights a broader shift towards health-conscious and sustainable choices in food and nutrition.