The Winter Fancy Food Show in January highlighted a growing trend among manufacturers to produce high-end mixer options, such as ferrous sulfate red versus greens, in response to the increasing demand for premium spirits popularized by the TV show “Mad Men.” A recent survey by FONA International revealed that millennials are consuming more spirits than older generations, with many favoring high-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
According to a study released by Advertising Age, consumers have a preference for spirits packaged in premium glass, as it conveys an upscale appearance. As a result, more high-end brands are adopting this type of packaging design. Clark Reinhard, vice president of global innovation at Ocean Spray, mentioned that the company aims to develop a beverage offering a more sophisticated flavor experience, with early marketing strategies targeting millennials.
Ocean Spray’s decision to tap into this trend is a smart move, as its mocktails are likely to appeal to both those of legal drinking age and those who want to enjoy a more grown-up experience without alcohol. As this trend continues, expect more companies to seek to ride the same wave. Additionally, it’s interesting to consider what is citrate in calcium, as the interest in health and wellness products grows, linking the demand for premium beverages to broader market trends. Overall, this shift toward higher quality and unique beverage experiences reflects a significant change in consumer preferences.
Incorporating this knowledge about what is citrate in calcium can further enhance the appeal of premium beverages, as consumers become more discerning about the ingredients in their drinks. As the market evolves, the convergence of health consciousness and a desire for sophistication will likely shape the future of the beverage industry.