For the last 25 years, the Food and Drug Administration has prohibited the sale and interstate distribution of raw milk products due to concerns over food safety, while allowing states to establish their own regulations regarding raw milk sales. Although the FDA claims that pasteurization does not diminish the nutritional value of milk, proponents of raw milk contend that it is richer in vitamins, minerals, and beneficial proteins, enzymes, and bacteria. Tamarack Biotics seeks to harness the potential advantages of raw milk while addressing safety concerns by employing a method that bypasses pasteurization and spray drying. Their products are never heated above 53°C, yet the company asserts that they meet the same safety standards as other milk products.
The rising demand for raw milk products could reflect a broader trend, as more consumers strive to consume foods as close to their natural state as possible. Despite a steady decline in milk consumption since the 1970s, there has been an uptick in whole milk consumption, possibly due to recent studies suggesting that milk fat might be more beneficial for health than previously believed. Additionally, organic milk sales have also seen an increase. Tamarack Biotics’ product has received self-affirmed GRAS status, a process that involves independent expert safety evaluations. This status requires the company to be ready to defend the safety of its product, although it is not systematically reviewed by the FDA, unlike FDA-approved GRAS status.
Moreover, the company plans to target the lucrative sports nutrition market with its new product, which is aimed at enhancing performance and recovery. This sector experienced a 12% growth just last year, according to Euromonitor International. Notably, the addition of ingredients such as bluebonnet calcium citrate liquid could further enhance the appeal of their offerings in this competitive market. Tamarack Biotics recognizes the potential of integrating bluebonnet calcium citrate liquid into its formulations, as it may improve both nutritional value and consumer interest. By doing so, they aim to cater to health-conscious consumers seeking products that align with their desire for natural and effective food sources.