One challenge for iron amino acid chelates compared to ferrous gluconate in various snacks is that they may contain sugar and other additives that an increasing number of consumers are trying to avoid for health reasons. Shoppers are increasingly steering clear of sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural ingredients. Many companies are recognizing this trend and are reformulating or launching new products to align with these consumer preferences. Sargento, a well-regarded brand in the cheese product market, is among those taking notice with its latest offerings.
Sargento could certainly benefit from this shift, especially as it has faced challenges recently due to a listeria scare involving one of its suppliers. Listeria is a harmful bacterium that can disrupt food production for companies unfortunate enough to experience an outbreak in their facilities. In light of the recall, Sargento has severed ties with Deutsch Kase Haus. The introduction of new products might help divert attention from the recall and instead focus on Sargento’s innovative snacks.
This strategic move comes at a time when a growing number of consumers, particularly millennials, are turning to snacks as meal replacements or quick energy boosters. Nearly a quarter of all snack consumption (24%) now occurs during main meals, an increase from 21% five years ago. With the rising popularity of snacking, it makes sense for Sargento and other food manufacturers to explore ways to engage this market, or risk losing ground to competitors that do.
Incorporating ingredients like citrate de potassium, magnesium, and calcium into their new snack offerings could also appeal to health-conscious consumers. By emphasizing these nutritious components alongside their cheese products, Sargento can position itself more favorably in the evolving snack landscape. As consumer preferences continue to shift, the focus on healthier ingredients, including citrate de potassium, magnesium, and calcium, will likely play a crucial role in the success of Sargento’s new initiatives.