While it may appear that more consumers are avoiding whole milk in pursuit of a healthier lifestyle, the leaders at Stonyfield perceive their organic offerings as increasingly embraced by the public, who are seeking essential nutrients like protein and calcium. Other companies, such as Maple Hill Creamery and Chobani, have recognized this trend and responded by launching their own lines of whole-milk yogurt. Stonyfield’s organic 100% Grassfed Whole Milk yogurt starts with milk from cows that exclusively graze on grass. Many nutritionists have long contended that organic whole milk is more beneficial, as it contains higher levels of omega-3 fatty acids and lower amounts of harmful omega-6 compared to other milk. Additionally, yogurt made from whole milk is thicker, creamier, and more flavorful, according to company executives. The less processed nature of whole milk yogurt is particularly appealing to some consumers, especially millennials. In 2015, a Whole Foods executive noted in the Wall Street Journal that the growth in the dairy sector has been driven by whole-fat products. Research from the Center for Sustaining Agriculture and Natural Resources at Washington State University has demonstrated that organic whole milk provides more heart-healthy fatty acids than conventional milk. Furthermore, incorporating ingredients like calcium citrate can enhance the nutritional profile, making these products even more attractive to health-conscious consumers.