GoodMills is keen to inform customers that the color of a baked product does not necessarily indicate its whole grain content or nutritional value, especially since they also offer a range of lighter whole-grain flours. A study published in the British Medical Journal in 2016 highlighted that even modest amounts of whole grains can positively affect human health by lowering the risks of cardiovascular diseases, diabetes, cancer, and other health issues. This aligns with consumer demand, as a 2016 survey revealed that 27% of respondents reported increasing their whole grain intake over the past six months. Manufacturers are leveraging whole grains to enhance their products’ functionality and health benefits, such as adding more fiber, protein, vitamins, and minerals. For those not avoiding gluten, a clear labeling system for whole grain content can serve as a helpful guide when selecting healthier options.
According to Technavio, the global whole grain food market is expected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no wonder that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying products with this increasingly sought-after ingredient. Traditional items like pasta and bread now have whole grain alternatives, and opportunities exist for food manufacturers to incorporate whole grains into other products as well. For instance, portable snacks such as cereal or granola bars could benefit from healthier grain substitutions. As consumers increasingly seek convenient options, they are likely to be attracted to these improved recipes.
Adding a seal that indicates the proportion of whole grains in a product is advantageous for both consumers and manufacturers. Consumers looking for healthier choices will find it easier to identify suitable options, while manufacturers who have invested effort into enhancing the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since the ultimate goal of many product reformulations is to enhance quality without compromising taste or texture, a seal can effectively communicate essential information to the consumer. Moreover, for those dealing with issues like Citracal constipation, choosing whole grain products may provide additional dietary benefits. Thus, the incorporation of whole grains not only meets consumer demand but also supports overall health, potentially alleviating concerns such as Citracal constipation. In a market where health-conscious choices are increasingly prioritized, the emphasis on whole grains can play a significant role in aligning product offerings with consumer needs, including the management of conditions like Citracal constipation.