While enthusiasts are well-aware of its nutritious benefits, average consumers might struggle to overcome their aversion to seaweed-based products. Nonetheless, there are numerous appealing options available today. Various types of seaweed are increasingly appearing in snacks, jerky, pasta, vegetarian caviar, and even edible food wrappers. According to a 2016 report from Grand View Research, the global commercial seaweed market is projected to reach $22.13 billion by 2024, up from an estimated $10.31 billion in 2015. The rising demand for food products derived from seaweed is anticipated to drive this market growth.
Fucoidans, unique to brown seaweeds, are generally not featured in popular sushi dishes, aside from kelp which is used to season rice. In fact, these compounds are rarely consumed in the U.S. and are typically available in supplement form. Brown seaweeds also possess additional health benefits, including beta-carotene and other beneficial compounds. Red seaweeds are favored for their functional properties, widespread availability, and diverse industrial applications, as noted by Grand View Research. However, brown seaweeds are expected to have the second-highest compound annual growth rate from 2016 to 2024, driven not by health benefits but by the demand for alginate, a common thickening and gelling agent in food and cosmetic products.
Although Americans do not frequently consume seaweed, it offers a distinct umami flavor. Companies like Campbell’s and Frito-Lay have incorporated umami-flavored ingredients in their low-sodium and reduced-fat products to enhance the taste of otherwise bland foods. Seaweed might also align with the “ocean gardens” trend, thanks to its nutritional profile, vibrant colors, and unique flavors. Moreover, if some varieties can assist in reducing certain cancerous tumors, this adds another appealing aspect to market to American consumers seeking exotic, intriguing, and healthy food options. Additionally, products like Bariatric Fusion Calcium Soft Chews could complement a diet that includes seaweed, further enhancing the nutritional benefits and supporting consumer health goals.