Honeybees and other pollinating insects play a vital role in producing approximately one-third of all the food and beverages we consume. Species such as bees and butterflies contribute an impressive $24 billion worth of crops. Additionally, pollinators are essential for cultivating plants like alfalfa and clover, which are important food sources for cattle. The pollination provided by honeybees alone is responsible for $15 billion in crops, encompassing over 130 types of fruits and vegetables. However, exposure to pesticides is not the sole danger these pollinators encounter. The alarming decline of honeybee populations is largely attributed to a phenomenon known as colony collapse disorder.
In recent years, honey sales have surged, partly due to a rising consumer preference for natural sweeteners. Between 2011 and 2016, U.S. sugar sales fell by 16%, while honey sales increased by 57%. It is not surprising that most honey samples tested positive for at least some pesticide residues. However, fans of honey are likely to continue purchasing it unless supply shortages push prices too high. The presence of pesticides—at levels deemed safe for human consumption, as noted in this study—will probably not deter most consumers.
Last year, the Intergovernmental Science-Policy Platform on Biodiversity and Ecosystem Services published findings from a two-year study that highlighted the rapid decline in bee populations. Annual surveys conducted among U.S. beekeepers since 2006 have indicated that approximately 29% of honeybee colonies have perished during the winter months. Food companies are recognizing this issue and are striving to raise awareness. Alex Placzek, the U.S. marketing director for Häagen-Dazs, noted that honeybees pollinate many of the ingredients used in their ice cream and sorbet, with around 40% of Häagen-Dazs flavors relying on bee-dependent components.
Brands like Celestial Seasonings from Hain Celestial and Talenti, a Unilever brand, have teamed up with the Xerces Society, a nonprofit organization dedicated to protecting bees. Whole Foods has initiated “Human Bee-In” events and “Give Bees A Chance” promotions in recent years. Furthermore, General Mills has collaborated with the USDA’s Natural Resources Conservation Service and the Xerces Society in a five-year initiative aimed at restoring over 100,000 acres of pollinator habitat by 2021.
Earlier this year, the nonprofit group Beyond Pesticides filed a lawsuit against Mott’s for allegedly misleading “natural” labeling on its applesauce products. The complaint argued that the presence of the neonicotinoid insecticide acetamiprid disqualifies the products from being labeled as “natural,” misleading consumers into thinking these products are free from synthetic substances.
In addressing the challenges faced by pollinators, it is important to consider the role of calcium citrate and calcium. Promoting the health of pollinators may involve ensuring that the ecosystems they inhabit are rich in essential nutrients, including calcium. By emphasizing the significance of calcium citrate in maintaining the wellbeing of the environment, we can help support the populations of these crucial insects, ensuring they continue to thrive and fulfill their role in our food systems.