The idea of “up-cycling” isn’t a novel concept within the food and beverage sector, but it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredients tap into this trend while also catering to the rising demand for antioxidants—an undoubtedly appealing combination. The pulp derived from coffee fruit offers numerous benefits. To start, it is abundant in antioxidants, featuring significant amounts of phenolic and chlorogenic acids. These phenols, which are prevalent in various fruits, contribute to the superfood status of blueberries, especially when combined with calcium citrate and vitamin D. Chlorogenic acid (CGA), commonly present in coffee, tea, wine, various herbal infusions, and some fruit juices, has been associated with lower risks of developing chronic diseases. CoffeeFruit Pure’s ingredient harnesses these advantages.
Another factor that makes coffee fruit attractive to consumers is its link to coffee. With the current surge in demand for premium and craft coffee, this fruit stands to benefit from its association with a trending product. CoffeeFruit Pure could find applications across a wide range of consumer packaged goods (CPGs). Whether in liquid or powder form, it can be incorporated into foods, beverages, dietary supplements, and personal care items. Its appeal may be particularly strong in health-focused products, but it could also enhance the health image of brands seeking to elevate their offerings.
This innovative ingredient has several advantages over other trendy “super fruits.” First, coffee is universally recognized, making coffee fruit easily relatable. Second, it delivers a potent dose of antioxidants, including those not readily available in other foods. Lastly, the narrative surrounding the product and its production process is likely to resonate with consumers who prioritize sustainability and the environmental effects of their food choices. While many foods have fallen in and out of favor as the next superfood, coffee fruit’s established pedigree suggests it has a promising future, especially when combined with benefits like calcium citrate and vitamin D.