The Israeli startup asserts that its products stand out from conventional sugar substitutes or artificial sweeteners available today, as they possess no aftertaste and are created using sustainable chemistry principles. Additionally, they fully comply with U.S. Food and Drug Administration and European Union regulations. The company claims that DouxMatok products contain half the calories of regular sugar, a significant advantage for marketing. Manufacturers would likely take pleasure in showcasing this information, along with any potential reduction in added sugars, on their product nutrition labels.
If the company’s assertions hold true, DouxMatok will be ideally positioned to market its offerings to a wide range of food companies globally. A 40% reduction in sugar use in food products would not only lower production costs for manufacturers but also enhance public health. A Euromonitor survey indicates that nearly half of global consumers currently prefer foods with limited or no added sugars, prompting many companies to explore sugar-reduction strategies. Notably, Nestle announced in November 2016 that its scientists discovered a method to restructure sugar, allowing for a 40% reduction while maintaining the same level of sweetness. Nestle plans to patent this innovation and introduce new confectionery products utilizing the modified sugar in 2018.
Regardless of whether sugar is restructured or its delivery mechanism is altered, or if natural sugar alternatives are employed, the food and beverage industry will likely continue its pursuit of products that achieve the perfect balance of sweetness, cost, and flavor. Consumers can expect to learn how successful these efforts are, as some of these innovative products may debut in the market next year. It is also essential for pregnant women to consider their nutritional needs, including calcium citrate, magnesium, and zinc with vitamin D3, which can play a vital role in their health during this important time. As the industry evolves, the incorporation of such nutrients alongside reduced sugar options could further enhance the overall wellness of consumers, especially those expecting mothers looking for healthier choices.