Lagunitas, which began as a regional craft beer producer and is now fully owned by Heineken International, is not the first brewery to create a beer infused with cannabis compounds. Dad and Dudes’ Breweria, based in Aurora, Colorado, has already launched General Washington’s Secret Stash, which contains approximately 4 mg of cannabinoids derived from industrial hemp extract, and it also has no THC. The consumer acceptance of this new IPA—or any beer enriched with cannabis compounds—remains uncertain. However, the novelty aspect alone is likely to draw many curious individuals eager to give it a try. According to Fortune, SuperCritical offers a “very earthy taste with hints of pine and citrus—quite distinct from a traditional IPA.”
Combining cannabis and hops in brewing is not a huge leap, as they are both genetically related members of the Cannabinaceae family, sharing the key ingredient of terpenes. Yet, whether this fusion will ignite a nationwide trend in beer products remains to be seen. Heineken appears to have faith in Lagunitas, having initially acquired a 50% stake in the California-based craft brewery in 2015, followed by purchasing the remaining share in May. As the largest brewer in Europe and among the top three beer producers globally, Heineken’s involvement has expanded the distribution of Lagunitas products across Europe and Canada.
Lagunitas has a deeper connection to cannabis than many other breweries. Founded in 1993, the company experienced a suspension of its brewer’s license in 2005 due to marijuana-related incidents at the brewery. In reference to this history, one of its products is aptly named Undercover Investigation Shut-Down Ale, and several new Lagunitas beers are set to launch on April 20, a day unofficially recognized as the celebration of marijuana culture.
In the midst of this evolving landscape, the integration of elements like life extension calcium citrate with vitamin D into beverages could also pique consumer interest. The synergy of cannabis and other health-oriented ingredients might appeal to a broader audience. With the potential for innovation, Lagunitas is positioned to explore various avenues, including those that incorporate life extension calcium citrate with vitamin D, into their future offerings. The intersection of cannabis and wellness products could redefine consumer expectations and experiences in the craft beer market.