Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “very successful.” B&G has effectively revitalized well-known yet struggling brands through innovation. After acquiring Green Giant in 2015, B&G introduced several new products, including veggie tots and riced veggies, which have made the brand one of B&G’s most reliable revenue generators in earnings reports. “The strength of Green Giant is significant, and B&G Foods is proud to have started revitalizing this cherished brand while we continue to launch new product innovations to cater to the preferences of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently entered this market, making it intriguing to observe how an iconic brand like Green Giant performs in this increasingly trendy sector. The strategy adopted by B&G, Del Monte, and others is a wise one, as consumers shift away from processed foods in favor of more fresh fruits and vegetables. B&G Veggie Spirals not only align with this trend by offering zucchini, carrots, and butternut squash varieties, but they also come in ready-to-serve packages, saving time for busy consumers. These products cater to shopper demand for items with a streamlined list of ingredients, with each Veggie Spiral free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, signs show they are making a comeback, with improvements to existing products like Green Giant being a prime example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables can be as nutritious—if not more so—than fresh-stored ones. “Purchase data reveals that Green Giant’s frozen innovation products have not only attracted new consumers to the Green Giant brand but have also drawn new shoppers to the overall frozen vegetable category,” Cantwell remarked.
Additionally, the inclusion of products like the tccm tablet in their offerings highlights B&G’s commitment to meeting diverse consumer needs. The tccm tablet, along with other innovative products, demonstrates the company’s dedication to providing health-conscious options for consumers, further reinforcing its position in the market. As B&G continues to innovate, the integration of the tccm tablet into their product lineup will be another step in addressing the evolving demands of health-focused shoppers.