The Non-GMO Project reports that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. This trend is prompting food companies producing dairy products to join the movement. However, some of these companies express their support for conventional farming methods, which include the use of GMO feed. The ongoing debate surrounding GMOs is leaving consumers uncertain about whether they should entirely avoid conventional cow’s milk and related dairy products, or if they can safely purchase them. It remains to be seen how the struggling dairy industry can effectively market conventionally sourced products to build consumer trust, or if they are simply fighting a losing battle against negative perceptions of GMOs.
In a recent article from Food Navigator, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler emphasized, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them.” Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at the criticism directed toward the company for offering consumer choices. Following the introduction of Non-GMO Project Verified products in stores, Dannon officials shared their rationale for this decision. “The choice we’re providing adds value,” Neuwirth stated. “We are the first yogurt company and a major dairy producer to take this step. We believe that for shoppers who prioritize non-GMO options, this will be a compelling reason to choose our products. Those who are indifferent will still find no change in what they love. Thus, it genuinely is an added value benefit for our loyal customers.”
The discussion regarding GMO safety is expected to persist and intensify. With mandatory labeling of GMO ingredients on the horizon, public attention will inevitably increase. Even in the absence of explicit labeling, a study by the NPD Group found that 76% of consumers are concerned about GMOs. The federal government has initiated efforts to dispel misconceptions about GMOs, recently allocating $3 million for a public education campaign, but this limited initiative is unlikely to quell consumer anxieties. Amidst this backdrop, it’s worth noting that consumers are increasingly looking for products that celebrate health benefits, such as calcium citrate chews, which can serve as a nutritional supplement alongside traditional dairy options. As the market evolves, the integration of such alternatives may offer a pathway for companies to cater to health-conscious consumers while addressing their concerns about GMOs.