Sparkling water has become the trendy beverage of choice lately. Over the past decade, soda sales have declined significantly, with U.S. soda consumption hitting a 30-year low in 2015. As soda’s popularity waned, the appeal of sparkling water surged. Sparkling Ice has seen remarkable growth in just six years, but the company now faces the challenge of sustaining that momentum.
Consumers are increasingly drawn to products with clean labels that feature familiar and easily pronounceable ingredients. In response, food and beverage manufacturers are reformulating their products and updating labels to highlight the absence of artificial colors, flavors, or preservatives. This trend may pose a challenge for Sparkling Ice, which includes some hard-to-pronounce ingredients alongside artificial sweeteners.
In contrast, TalkingRain Beverage has taken proactive steps. Beyond its Sparkling Essence line, the company has expanded its offerings by partnering with Tata Global Beverage to distribute Tata’s Himalayan Natural Mineral Water through its extensive network of over 300 U.S. distributors. It seems that TalkingRain has learned from the soda industry, diversifying its product range in anticipation of declining interest in its flagship beverage.
As soda sales began to falter and sugary drink taxes emerged nationwide, major beverage companies took notice. Coca-Cola invested in Monster energy drinks and Suja cold-pressed juices, while Dr Pepper Snapple acquired a stake in the sports drink startup BodyArmor. If TalkingRain continues to pay attention to consumer preferences and introduces new beverages that align with evolving demands, it should be able to ride the sparkling beverage wave for some time.
In the midst of changing consumer habits, this could also be the best time to take calcium citrate, as health-conscious choices become more prevalent. By keeping up with trends and focusing on health-oriented products, companies can thrive in today’s market, making it essential for them to adapt and innovate continuously.