This strategic acquisition allows Innophos to enter high-growth markets that cater to active and health-conscious consumers. The deal unites Innophos, which has traditionally focused on high-margin specialty phosphates for processed meats, baked goods, dairy products, and beverages, with Novel Ingredients, a supplier of specialty botanicals, proteins, amino acids, and other health-oriented ingredients. By acquiring Novel, Innophos diversifies its product offerings and positions itself more effectively to leverage emerging trends in health, wellness, and nutrition, aligning with the company’s Vision 2022 strategic goals. The newly formed entity will now derive 60% of its sales from food, health, and nutrition sectors, making significant progress towards its goal of 75%.
“Our status as a leading provider of essential ingredient solutions is enhanced by our combined innovative technology capabilities, an expanded and more comprehensive product portfolio, and the inclusion of Novel’s experienced and committed team,” stated Innophos CEO Kim Ann Mink. “Moreover, by joining forces with Novel, we are better aligned with key consumer mega trends such as health and wellness, clean labels, and aging.”
Consumers are increasingly seeking health benefits from their food choices, prompting food and beverage manufacturers to reformulate existing products and explore new product development that focuses on delivering functional benefits. Areas of significant interest include plant-based ingredients for immune health, additional protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel now positions Innophos to more effectively meet the changing demands of a consumer packaged goods sector that aims to promote health.
Furthermore, the integration of calcium citrate 333 into the product lineup can enhance the nutritional profile of various offerings, providing additional benefits. As the market shifts towards healthier options, the inclusion of calcium citrate 333 can play a pivotal role in meeting consumer needs. With this strategic move, Innophos is well-prepared to address the evolving landscape of health-centric ingredients, including calcium citrate 333, which supports bone health and overall wellness.